I just read a great post by a parent who is going through the college admissions process talking about College Admissions Secrets. Take a few minutes to read it because it addresses an important issue with parents: What can I do to assure my student will get accepted to college? Is there a secret?

One admissions officer was asked this question and responded using social media (Twitter). Do you think this was from one of those “helicopter” parents?

I would bet that some admissions representatives regret the day that parents found them on Twitter and Facebook. Now they can ask the questions they have been dying to ask, even at the dismay of some of the college representatives.

For colleges and students, social media can be a two-edged sword in many respects. It gives colleges the opportunity to connect with a larger applicant pool and share their message to a vast number of prospective students. But it also allows the parents of those applicants to interact and insert their questions into the process. Social media allows students to connect directly one-on-one with college representatives and current students. But it also means that students need to be more vigilant about their online persona because the colleges are watching.

If you would like to see how two colleges are using social media to reach students, follow the links below:

Hofstra University

Cornell College

If your student is applying to one of these colleges or any other colleges with a social media presence, let them make the connections themselves. Don’t be one of those parents who make admissions officers run for cover. Encourage your student to search for each college’s social media page and pursue those connections on their own. Let them, as one admissions representative once told me, “drive the car”.