In the world of instant information and “non-accountability” there are scam artists out there who want to take your money. Just because someone has a website and claims to be credentialed, it doesn’t make it so. The internet is a jungle where you can post just about anything you want and claim to be an expert. It’s your job as a wise and savvy parent college coach to do the detective work and make sure a company’s or person’s claims are legitimate. It’s also your money and possibly your student’s future hanging in the balance. Parents Beware: it’s a jungle out there!

Following are my tips on how to “check out” the services offered by anyone in the college admissions industry:

• Investigate the claim and the organization (and people) making the claim–If it appears too good to be true, it usually is. There are NO GUARANTEES in the college admissions business. Shortcuts NEVER work and promises that claim they do are never valid. A simple Google search can tell you a great deal about the person or company making the claim. Do some digging before you plunk down your money hoping for the promised results.
• Talk to people in social media about them–If the company or person has a bad reputation in social media there is a reason. Ask other experts in the specific field about them. Ask other parents if they have used them. Look for REAL recommendations from REAL people. Remember that it’s easy to “make up” results online–always check references.
• Check out the people they “hang with”–Experts in the college admissions business will gravitate toward other experts. If you see them being recommended by other college  experts, it will give you a good idea of their value and their worth, especially their credibility.
• Do they have associations within the college market?–Are they recommended by other experts or other college-related blogs? Do they have associations with other experts within the college market and is their content found on other college sites or other sites that offer college-related advice?
• Do their colleagues see them as experts?–This is IMPORTANT. A company or person with credibility will be recognized by other experts, especially in their specific area of expertise. If you can’t find anyone endorsing them, use that as a RED FLAG.

In the next few weeks, I’m going to be compiling a list of TRUSTED EXPERTS in the college admissions field. Once it’s complete, you can just click on my TRUSTED EXPERTS tab on my website and be assured that these people I am recommending will not “take the money and run” and will give you and your student reputable advice.

It’s a jungle out there and you need a guide–PARENT COLLEGE COACH to the rescue!