The world of marketing has evolved with the rise of social media sites such as Facebook, Twitter and LinkedIn. Many companies today are seeking their customers’ attention with pictures, articles, videos, tweets and anything else that will drive comments and make a following. And you know what this means, don’t you? They are looking for someone who has the knowledge and ability to create online buzz and jump into the world of social media careers.
An increasing number of job seekers are turning their blogging skills or experience making Facebook fan pages into new careers in social media. Having a background in journalism, copywriting, computer technology or online marketing is usually a plus in landing Web 2.0 jobs. Pay rates are now all over the place in these emerging careers, but big payment is already to be found, with full-time jobs that range from $40,000 to six figures.
Some social media experts said that the rule of thumb is that you get paid in social media for what you have done or invested in the past. A fresh college graduate can make 25 grand as social media marketer, but if you already have a job related to marketing that pays you a minimum of 85 grand per year, your employer might move your tasks over to social media marketing and keep that amount. A lot of ad agencies today that offer social media help to big companies are hiring. But, the majority of the jobs in social media are still freelance rather than full-time. Hourly rates for a freelancer can be high–about 200 bucks per hour or more. The lowest pay rate anybody is charged for work related to social media marketing is about 50 bucks an hour.
Let’s take a look at some of the emerging careers in social media and the skills required.
Social Media/Digital Strategist
Strategists develop and maintain comprehensive social media strategies that define how social media marketing techniques will be applied to boost visibility and traffic across all products and brands. They also lead the development of the company’s social media management policies, standards and rule of engagement for social media. Social media strategists also define key performance indicators and implement enterprise level analytics, measurement and reporting methods to measure success. This job requires a BA/BS degree from an accredited university or college and 3-5 years of experience in public relations, marketing, communications and advertising.
Online Community Manager
Community managers manage and update company forums and blogs and forums, keeping visitors coming to the site through creating a buzz on social network, and moderating conversation to ensure nothing insulting or libelous is being said. This job calls for marketing experience as well as work in social media and project management, copywriting, and web publishing.
Blogger
Posting short articles/blogs with links to related websites has become a popular strategy for boosting a website’s ranking in search engines. Pay rates for professional or experienced bloggers working in companies range from $35 to $75 per hour. Many bloggers have experience in journalism, but others who break into the field have their own personal blogs and use them to apply for corporate blogging jobs.
Search Engine Marketing Manager/Specialist
Responsible for determining search engine marketing business opportunities based on industry date/trends, competitive research and key performance metrics of current marketing campaigns. Other responsibilities may include creating search engine volume and efficiency forecasts, running tests (landing pages, ad copy, keyword bids) to boost key metrics (convert, search, click), making recommendations on keyword choices, and managing relationship with SEM partners. The right candidate will have at least seven years of marketing experience, applied analytics sensibility with strong ability to make profitable decisions based on factual information and entrepreneurial spirit.
_________________________________
Author Bio
Joshua Turner is a writer who creates informative articles in relation to business. In this article, he describes career opportunities surrounding social media and aims to encourage further study with a KSU Public Relations Degree.