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It’s that time of year. As the New Year approaches and regular admission dates loom in the very close future, parents begin stressing about college rejection. Although not as much as their kids do. Probably the most stressful time of senior year is waiting to hear from the colleges and dreading the wrong response. Why does this happen and what has caused everyone to be so stressed?

College elitism

Colleges have increased their marketing efforts toward parents and students. They use words like “elite”, “prestigious”,“top-tiered”, “Ivy League”, and “America’s Best Colleges” to lure students to apply. Many colleges are struggling financially and their goal is to acquire the best students with the deepest pockets. They promise results after graduation in the form of job offers from companies who promise high salaries and benefits. It’s no wonder the pressure is on to get offers of acceptance from these colleges.

Parent competition

The parent competition these days is fierce. It’s become almost insane the way some parents will do just about anything to get their student into one of these colleges. They will plop down huge amounts of cash, offer endowments, hire expensive college coaches, hire test tutors, and even go so far as to hire a professional writer to author their kid’s college essay. It’s often not about their kid’s future, but more about their bragging rights.

Student competition

The competition to get into college is greater than it ever has been. Education has such great value in the marketplace. Years ago, a bachelor’s degree was enough to put you at the top of the applicant pool. In today’s job market, the college degree is almost crucial to even be considered for employment. More and more students are applying to college and it’s become somewhat of a status symbol to brag about the colleges they are accepted to.

Stop stressing

Stop stressing about college rejections. In the bigger picture, which school your student attends has less to do with success than you might think. In a recent article by Jay Matthews, an education blogger for the Washington Post, college selectivity has little to do with success after graduation:

A 1999 paper by Princeton economist Alan Krueger and Mathematica Policy research scholar Stacy Berg Dale reported that, except for low-income students, the selectivity of students’ colleges did not correlate with their success in life, as measured by income. More influential were what the researchers called “unobserved characteristics,” such as persistence, humor and warmth.

It’s interesting that students usually develop these character traits long before they get to college. If you want to succeed, worry less about what college you get into and more about doing your homework, taking care of your chores and being nice to other people, as mothers have been saying for a long time. Whatever college accepts you, see it as a treasure trove of people and ideas that will lead you to a great life, maybe even a governorship, if that’s your dream. It is a very American story sometimes forgotten in our fashionable yearning for colleges that reject the most applicants.

Read the rest of his article to see some interesting statistics.

Additionally, sometimes those roads less traveled make all the difference. You never know in the grand scheme of things if a smaller, less prestigious college could be the perfect place for you student. Considering only 27 percent of students who enroll in college graduate, all the stressing in the world isn’t going to guarantee success. You can get a good, if not better, education from some of the less known or less popular colleges. It’s not about which college your student attends, but more about the fact that they do attend college.