Much is debated about college names and prestige, especially among parents. It’s logical that parents want their kids to have the best opportunities available. It’s illogical that they place more value in the name than in the education itself. But so many parents encourage their kids to make illogical college choices. Where you go to college is not as important as you might think.

A rose by another other name is just as sweet

The college education itself is more important than the college name. Your student can get an excellent education at a community college, a small liberal arts college, or are large state university.

Attitude means more than status

If a student isn’t invested in college, the college reputation won’t make him any more committed to the education. Attitude is everything. A student who desires a learning and life experience can make that happen in any college environment.

There’s more to an education than the cost

Expensive institutions would want you to believe that their price is high because your student will receive a better education. That is not the case. There are over 400 four-year universities and colleges in this country providing quality education.

Employers don’t care about the names

A colleague of mine told me that some of the best government contractors will shun Ivy League graduates over those of the state colleges. Here’s on recruiter’s perspective:

Sometimes the poor kid who had to pay his way through Chico State has the most pluck and is the most driven. These types of employees are sometimes the most successful of all, because they are used to working hard from the get-go and did not come by anything in life through their dad’s connections. They have no sense of entitlement, so are willing to get their hands dirty for the mission.

Read the rest of the article and you’ll see why a college name doesn’t always fly with job recruiters.

Bragging rights for parents doesn’t translate into a good college investment. What matters most is the fit—does the college fit into your student’s wants and needs academically, financially, and socially. Plopping down big bucks in the hopes of a big payback after graduation is not a wise decision unless all the criteria are met.