When my kids were little, Halloween was for them. They dressed up in costumes and went trick or treating door to door. My how times have changed. It’s become a family event. Parties are planned, events are scheduled for the kids, and parents get involved in the festivities. Dressing up is part of the fun and also a necessary component of the Halloween celebration.

When applying to colleges, “dressing up” for a college is more than fun–it’s necessary. What do I mean when I talk about dressing up for a college? 

Show interest

Colleges want to know you are interested in attending. They don’t want to be just another name on your college list. They want to know that if you apply, and are offered admission, there is a good chance you will accept and attend. You can show interest by taking an official campus tour, connecting on social media, and meeting with admissions officer for an interview. Colleges keep track of how many times you have showed interest.

Market yourself

You’re basically saying “pick me” to the colleges. Although you are the consumer, the ball is in their court for the first phase of this process. Take every opportunity to market yourself to them. They want to know you and see what you have to offer their college community.

Make a positive impression on social media

Use all avenues of social media positively. Post pictures of your volunteer activities on Facebook and Instagram. Converse with colleges on Twitter. Set up a profile on LinkedIn and connect with colleges there. The key word here is POSITIVE.

Unlike Halloween, you do not want to wear a costume and pretend to be someone you are not. Colleges want to see the real you underneath the costume, not a version of a person you think they want to see.