I can’t stress enough the importance of adding a scholarship search strategy to your college prep. Even if you’re prepared to foot the entire bill, your student should have some “skin in the game”. Searching for scholarships is one way to make that happen.

Where does your student begin? Here are five great places to search for scholarships, but don’t stop there. Think outside the box and keep your eyes peeled for scholarships in the most unexpected places–like posters at fast food restaurants, info cards at retail cash registers, etc.

1. Search Locally

Always begin with local scholarship searches. Watch the news. Look on local high school websites. Get a list of organizations that provide scholarships at the library or from your school counselor. Get a list of local companies and inquire about scholarship opportunities.

2. Take advantage of social media

Since your teen is no social media 99% of the time, it’s one of the easiest places to search for scholarships. Pinterest, Facebook, and Twitter provide students with a wealth of scholarship opportunity. Don’t forget about college prep blogs like this one–and Monica Matthews’ How to Win Scholarships and Jessica Velasco’s monthly scholarship list.

3. Use the best scholarship search engines

Scholarship search engines abound, as do reviews on these engines. I recommend several, but find the one you like the best and stick to that one. If you don’t, you’ll become overwhelmed with emails and trying to find the ones that best fit your student.

4. Ask friends and family

Never discount the help of friends and family, especially those with students who have already graduated and won scholarships. Ask your companies if they provide scholarships for family members. Ask friends who are members of local organizations like Kiwanis and Elks if there are scholarships available.

5. Focus on specific interests

Look for scholarships that are the best fit for your student. Is he interested in making videos and film? Is she a budding scientist? Is he a tech whiz? Are they fans of Star Trek or The Walking Dead? These are just a few of the areas that students can use when doing a scholarship search.

Use these five techniques and your student will be on their way toward winning free money for college!