I’m not a fan of college rankings. Most are bought and paid for by the colleges and always have the Ivies at the top of the lists. You should never judge a college solely on its ranking, but there is one non-profit organization that ranks colleges based on the economic value added as being the improvement in earnings and employability of graduates; measured against the total cost of the education. Quite simply, colleges are ranked on their ROI (return on investment) by the Nonprofit Educate to Career.

Of course, your student won’t base their college choice solely on this information, but these rankings can help you and your student determine the value of your educational investment.

ETC President and founder Michael R. Havis states:

“Transparency and value in higher education is paramount – parents are telling us. Accordingly, we rank colleges by the outcomes of their graduates – including jobs and salaries, graduation rates, student loan payback rates, and other factors. ETC uses sophisticated statistical techniques to control for the quality of the students (we calculate the earnings value of high SAT scores and correctively weight our model for that value). Other rankings show a correlation between the SAT/ACT scores that a school accepts and the rank of the schools. They’re really ranking the students accepted by the colleges – while we are truly ranking colleges. Also, unlike other rankings – we do not accept any data from the colleges themselves, choosing to compile our data from only publicly available sources for the sake of transparency and impartiality”.

Some of the metrics used in calculating the ETC College Rankings Index are: 

• Percentage of graduates employed in occupations which utilize their field of study
• Average salary earned by recent graduates, by school for each major category (adjusted for region, occupation and other variables)
• Percentage of persons employed within one year of graduation
• Major, referenced against similarly situated students at other institutions
• Graduation rate and the number of years to graduate
• Tuition- in state, net cost
• Loan default rates
• Other proprietary input variables which norm students to a common standard for each school and major

The ETC College Rankings Index is the standard for ranking colleges based on factors that families actually care about – ROI. Click the link to view the 2020 ETC College Rankings Index!

If you’re going to rely on rankings to make your college choice, ETC rankings are the ones to use because they are solely based on statistical data and not information the colleges provide.