Category Archives: admissions

Zinch’s New Facebook App…and more!

Zinch is all about using the latest and greatest social media tools to connect with students. Their presence on Twitter and Facebook has gotten the word out about their EASY, BREEZY scholarship tools and contests. They use those amazing tools to help students connect with colleges and colleges connect with students.

I love what Zinch says about Zinch:

What is Zinch?

That is the question.

We hook students up with scholarships

Based on our comprehensive student profile, we can match students to any scholarship out there. Students tell us who they are…and we hook them up with scholarships that matter.

We hook students up with colleges & grad schools

Zinch allows students to learn about, get recruited by, and interact with more than colleges and universities from all over the world. And it happens on a platform that students embrace – the web.

We make the process fun

The admissions process is very stressful. We know. So we let students connect with other students who are going through the same frustration, struggles and pains as they are. Hopefully that way the process can be a little bit easier.

It’s no surprise that they have now branched out with a Facebook application allowing students to amp up their profiles and enter their weekly scholarship ALL AT THE SAME TIME! Since so many students are on Facebook, it’s an excellent way to reach more students for their $1000 weekly scholarship giveaway.

And here’s another great upgrade to Zinch’s already amazing student profile section. Students can have others post recommendations within their profile, giving them even greater exposure and flexibility. It’s a WIN WIN for students AND colleges!

Check out this profile http://www.zinch.com/musicqueendebi19#endorsement_36478876 to see how the new feature works.

Zinch is on top of what students and colleges need to connect during the admissions process; and their scholarship opportunities provide a means for EVERY student to apply and possibly win. Zinch deserves an A++ in my book!

College Application Videos

In this multimedia age that we live in it should come as no surprise that many colleges are now accepting video applications. This trend has taken off at a number of institutions, but many young students are wondering how exactly to present themselves via video application. Where do you even start?

Most students chose to make the video themselves with the use of their own equipment and some even choose to shoot their video straight off their iPhone. But those who want their video to stand out can go to a video production company for guidance. However your student chooses to shoot the video, there are a number of things they will want to take into consideration when shooting.

  • Make sure they don’t read straight from a poster board. You will want to make sure that they come off as natural and comfortable as possible. Reading straight from a script will achieve nothing for them. Instead, suggest that they make bullet points on a poster board and place it behind the camera. This will serve as a handy tool that can guide them during their presentation.
  • Dress appropriately. There will be no need to pull out the tux or gown for this, but a nice shirt will go a long way. And remind your student to smile!
  • Remind them this isn’t a reality show application. Several students have used their video applications as a tool to showcase their talents such as singing, juggling, what have you. Sure it’s important to come off as unique, but using the entire time to show off talent is a big no-no. Instead, have them talk about some interesting hobbies as a way to show off their uniqueness. Some other topics to discuss could be about family, inspirations, or maybe just a dialogue about college and what they hope to accomplish while there. An advantage of a video application is that the student can decide what to share, so however your child feels that they can best present their originality is the way to go.

The thought of a video application may seem odd to many of you, but the advantages of doing an application through video are numerous. A traditional application doesn’t allow the student an opportunity to truly show off their originality. Also, through a video submission college representatives are able to see how the student looks, sounds, and presents themselves. Video applications are the wave of the future and students need to prepare themselves for the possibility of having to present themselves to college representatives through the use of video.

Four schools are now encouraging students to send videos instead of essays. According to Newsweek about 5-10% of the applications sent to the four schools include videos. The four schools include Tufts, George Mason, St. Mary’s College of Maryland, and William and Mary. Some of the videos submitted have gained thousands of views on YouTube.

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Today’s guest post is from Danielle, a resident of Indianapolis who blogs for Professional Intern (http://www.professionalintern.com), a website devoted to reading, literature, writing, and education.

What is Diversity? College catalogs say it’s “hot chicks and minorities”

Fraud. Over 75% of college catalogs are fraudulent. Evidence is found in the photos.

How many college catalogs that come in your mailbox include photos of black and Asian students? Nearly all of them.

study reveals some embarrassing information that has caught colleges with their pants down in the lower regions of fiction. A few examples…

  1. Even when 7.9% of college students are black, college catalogs convey a 12.4% impression.
  2. Colleges are defining diversity – brace yourself – with photographs of students with a different skin color. And you thought diversity of thought was the standard. Always with colleges, appearances trump substance. Because colleges are superb marketing machines, they truly believe that your perceptions are more important than their reality. If photos make you conclude their college is “diverse,” then it’s true.
  3. Colleges justify their misrepresentations as, “What we’re really saying is that you’re welcome here.” Cynics would add, “…although you don’t qualify to be here.”
  4. The old 80/20 rule probably applies: 80% of the truth-in-advertising lies with a little more than 20% of the college catalogs. Translation: to find the truth you have some real digging to do. Do you have the time? The colleges know you don’t.

A student who helped put this study together concluded that the catalogs portray nothing more than “hot chicks and minorities.” Colleges want you to believe they want more male students (who are more apt to drop out, thereby being an economic liability) and minorities (7.9% is a dismal representation of blacks, but it’s a reality colleges accepted a long time ago).

The college catalog photos are now the indicting visuals of college fraud.

Higher education’s most incisive critic, Richard Vetter: “Scholarly preference is becoming less important at the very top schools in terms of admission. Social skills, skin color, athletic aptitude, even sexual preference, are becoming more so, and I think that is a shame.”

Parents are rightfully being forced into this mindset: Buyer beware.

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Today’s guest post was contributed by Paul Hemphill, of PreCollege Prep and also blogging as the Video College Advisor.

Paul produced this video on how to get around diversity in order to get into college.

Paul counsels parents and students on how to have less stress in the college process and pay less by leveraging financial aid. You can find Paul on Twitter, Facebook and YouTube. He is also the creator of The College Prep Formula.

Parent Orientation-One Parent’s Perspective

 

Today’s guest post is written by Lori Domingo, whose son in scheduled to start college in the fall. I’m glad to provide you with her “birdseye view” of college orientation in the hopes it will help other parents know what to expect and gain some insight into this part of the college admissions process.

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If asked what’s the first thing I noticed about NGCSU when I came down the hill and into Dahlonega, GA it would be that everything is uphill!  Seriously, I would have to say that the beauty of the campus strikes you immediately as you gaze at the dorms perched high up on the hilltops or the gold steeple that adorns the admissions building.  A close second would be that it’s very obviously a military school.  The grounds are maintained to perfection and it just looks like a military installation.

North Georgia College is one of 6 senior military colleges, not to be confused with the academies such as West Point, in the US and to quote the commandant, Col (RET) Palmer: “We don’t want to be the largest senior military program in the United States, just the best.”  The college is open to civilian students as well as those who come up to be cadets in the Corp.  They offer a wide variety of majors to cover any incoming freshman’s career goals but they are known for commissioning officers into the US Army upon their graduation.

While my son was attending his three day intro program, I attended a parent intro session as well.  Ours was only half a day and was run in a military fashion, where each speaker was given an allotted amount of time and was expected to adhere to it.  First up was the financial aid director, someone most of us really wanted to hear from.  As a parent of an incoming cadet from out of state, much of what she covered did not apply to me but I listened intently as she went over her presentation to make certain I didn’t miss anything that might be pertinent to my son.  Very few questions were asked at this session.

Following the introductory/financial aid presentation, we were offered several “breakout” sessions from which we were allowed to choose what we felt we needed to learn about the most.  I, of course, opted for the session pertaining to military students and was treated to a very professional, yet animated, 30 minute presentation from the Commandant of the program, Col. Palmer.  He got right down to business and gave us a complete list of do’s and don’t as well as an overview of what our sons and daughters could expect from their lives as a cadet.  The session moved right along and then we were rushed off to another session presented by one of the professors who explained to us the methods used in the classrooms here.  She was entertaining and likable and I left hoping all of my son’s instructors would be just like her.  Another breakout session followed, this time covering student services.  This was followed by a question/answer segment with some actual students.  Out of all the sessions of the day, this seemed to be where most of the parent questions were asked.  If I had to sum most of the questions up, I’d say they were all concerned about what each student on stage found to be the hardest part of adjusting to college life.  Answers ranged from eating too much to lack of time management skills to arriving thinking that academics was the only reason the student was here.  Every student sang their praises for the professors and others who helped them adjust to living on their own.  There were also several cadets there to answer any questions that were unique to the military students.

Dinner was a quick 45 minutes where we had the chance to see our kids for a few minutes and then we went our separate ways.  Our last parent session was a talk given by the school’s new president.  Her speech was uplifting and moving as she assured us that we were not letting go of our children but only leading them into a new chapter and that they would be taken very good care of…something that has been reiterated to me numerous times in all the various offices I’ve been to these last few days.

Do I think that this parent orientation was helpful?  Most definitely.  I have 2 other children in college but have never been faced with all that preparing my son for NGCSU has entailed so I am very glad I took the time to attend the parent intro.  I will leave Saturday feeling more informed and much better about leaving my “baby” here on August 9th.  I can’t say enough about the school itself or any of the staff I’ve dealt with.  Everyone here has been more than helpful and very understanding about the fact that this is all new for me…and for my son.  If you have the chance to attend such an orientation, I would highly recommend doing so.  Now…here’s to a wonderful 4 years (and lots of hiking visits for mom) for my son at North Georgia College and State University!

Getting a Leg Up by Socializing Admissions

To many students and parents the college search, application, and decision process can be very overwhelming.  Students work with their high school counselors, siblings, and friends to figure out which school is the right “fit” for them … all the while not truly understanding what happens on the “other side of the table” at the colleges they looking at.

For admissions representatives it is getting harder and harder to truly get to understand what motivates a student as well.  With the advent of the Common App and easy to complete online applications, schools are seeing a surge in application numbers while still trying to figure out the best way to personalize the admissions process for the students that are truly interested in their school.

Enter Zinch.

Zinch.com is a social communication platform that enables students to better manage their college search, while allowing college admissions representatives to connect with students that are interested in their school.  Using Zinch a student can create their first professional profile to “showcase themselves” during their college search.

Traditionally colleges have recruited students with partnerships with the College Board and ACT to segment students by their standardized test scores, get a list of student names, and send recruitment messages.  This practice fuels the misconception that the most important thing schools look at is a student’s SAT or ACT score during their admissions decisions.  On Zinch, students are more than a test score. Colleges on Zinch (close to 1,000 of them) reach out to students based on their interests, the type of school(s) they are most interested in, extra-curricular activities, and more … making a student with a complete profile attractive to colleges!

Zinch makes admissions social as well. College Admissions Officers have profiles that they use to respond to student questions on their school’s page, reach out to students from their geographic area, and be “on call” to answer questions a student has about their application process, financial aid, or anything else they can think of while they are looking at schools.  This breaks down the barriers of a traditional “one way” college search.  All of this in addition to close to $2 Billion in scholarships to apply for, study abroad and test prep opportunities to explore, and educational discounts on computers and books exclusive to Zinch members.

Zinch is free to join, and searching for schools or scholarships does not require a registration.  Students only register when they are ready to apply for scholarships and reach out to specific schools.

See you on Zinch!

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Today’s guest post was submitted by Gil Rogers, Director of Marketing and Outreach for Zinch.com.  Gil recently joined Zinch after nearly 5 years at the University of New Haven in West Haven, CT where he served as Associate Director of Admissions and Enrollment Technology.  While at UNH Gil supervised the undergraduate admissions recruitment staff, as well as reviewed application for admission to the university.

 

 

Free Webinar-College Essay Tips

UPDATE: If you missed the webinar, here’s the link to the recording:

http://www.videocollegeadvisor.com/gelb

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The essay is one of the key components of the college application. If you have a student that is contemplating college (even if they are in middle school), tonight’s webinar should be a priority. If you have a college-bound teen that will be a senior next year this is the perfect time to get the best information related to the college essay.

Alan Gelb, essay expert and author of “Conquering the College Essay in 10 Steps” will be the guest of the webinar, hosted by Paul Hemphill. Alan will be offering his best tips on writing the college admissions essay, drawn from his best-selling book.

Register for this FREE Webinar at 9PM EST Tonight (Thursday, June 23, 2011).

Is college really attainable for everyone?

If you work hard in school, study and do your best you should be able to get into a good college. At least that’s what I told my kids who were from a middle class background. But what about the disadvantaged and those who don’t have parents in their corner cheering them on.

Here’s a quote from an article called, Where Poor People Don’t Go to College, and Why posted a few months ago in the Washington Monthly:

Asking why low income people don’t make it to America’s most exclusive colleges is sort of like asking why low income people don’t buy more BMWs. It’s because the price of the good largely prohibits the economically disadvantaged from purchasing that good.

It’s a sad fact that the elite tend to fare well and the disadvantaged aren’t afforded the same opportunities.Here’s an infographic that says it all:

Rags to Rags - Riches to Riches

Getting In-The Zinch Guide to College Admissions

 

When Gil Rogers at Zinch asked me if I would be interested in getting an advance copy of this book I jumped at the chance. First of all, I love reviewing books for parents. Secondly, I knew it was going to be quality material and I was excited to get my hot little hands on a copy.

I’ve read plenty of books on college admissions. Some are so scholarly heavy that you need a degree to figure them out. Others are so shallow you can find most of the material in your teen’s high school handouts. Zinch’s book is neither of the above. It’s geared toward the student, but is also extremely valuable from a parent’s perspective. Zinch reminds the student that while the college process often involves the entire family, the final choice must be their own. I agree with this whole heartedly. Every parent should grasp this truth.

Since this book is jam-packed with information, it would be difficult to speak about all of it. Suffice it to say that Zinch covers EVERYTHING from beginning to end. It’s an invaluable resource to have for your student (especially at the beginning of the process), because it walks them through admissions step by step.

Following are some of the highlights (and my favorite parts):

  • The Truth About College Admissions-This chapter alone is worth the cost of the book. They debunk the myths about college, college rankings, and tell you the things colleges don’t want you to know. Superb!
  • Behind the Scenes-This chapter goes into great detail about what goes on in a college admissions office. As a parent, this chapter will be an eye opener. If you’ve ever wondered what goes on, Zinch spells it out!
  • College Input-One of the impressive components in the book is the input Zinch includes from actual specific college admissions officers. It helps you see how they think and how they view the process.
  • Social Media-Zinch recognizes the importance of social media and how it can affect the college admissions process. The book talks about your student’s online presence and reminds them that Google never forgets.
  • The Hook-This is the first book that I’ve seen that talks about “marketing” the student to the colleges. Zinch explains how important this is in order for your student to stand out.
  • The Application process-Since this is the most important part of college admissions, the book goes into specific detail about every aspect of the application with step-by-step guides and tips.
  • Three Case Studies-This is my favorite part of the book. Zinch takes three college applicants of different backgrounds and academics and presents their entire application to various colleges for review. The colleges then give their recommendations for acceptance, wait listing or rejection, giving you insight into the “whys” of the decision, along with how they came to their decision. It’s a wealth of information for both students and parents.

The book reads easily and provides many highlighted examples related to each chapter topic. Zinch tells the reader in the first few pages how to use the book:

  1. Read it. (to get an overview of the entire process)
  2. Ask your parents to read it. (to liberate the student and parent from the myths surrounding college admissions)
  3. Start early. (they recommend no later than junior year—I say freshman year)
  4. Role play. (put yourself in the role of the admissions officer and evaluate each one)
  5. Reread the appropriate chapter. (refer to the information as you need it)
  6. Work smarter, not harder. (the book provides you with the tools you need to be prepared)

If you are a parent of a college-bound teen (that means even middle school) you should pick up a copy of this book. Amazon has it on sale now for $9.86 and you can get a sneak peek inside the book as well. If you pick up a copy, let me know what you think. You can also post your comments on Twitter using the hashtag #GettingIn.

Using Admission Predictors-Yes or No?

We all like to know what our chances are in life. What are my odds at winning the lottery? How likely is that my resume will be seen by the right people? What do the stats say about starting a new business in a down economy? Will the stock we purchased go up?

Recently, I’ve come across two tools that would help to give your student information about their chances related to admissions: MyChances http://www.mychances.net/ & AdmissionSplash on Facebook http://bit.ly/gkZ6NU

Mashable highlighted AdmissionSplash recently explaining how the tool works.

Here’s my question–would you want your student to use these tools? I would love to hear what you think about them. Yes or no?