Data from the National Association for College Admission Counseling show there is a powerful tool students can use to improve their admission chances: demonstrated interest. How can social media play a part?

When a college receives your application, admission officers look for ways to determine whether you will accept their offer of admission. Since all colleges have quotas to fill and determine their admission offers based on percentages of acceptance, showing interest lets them know you will likely accept their offer. As they see it, why offer admission to someone who isn’t interested when there is someone who is likely to accept?

How do you find the colleges that place a strong interest on this?

Which colleges want your student to show them some love? You don’t have to guess. You can use a tool like Collegedata.com to determine if a college uses demonstrated interest in its admission decision. The colleges are asked to rate 19 admission factors by using these four categories: very important, important, considered, and not considered. Each year, colleges are surveyed and this data is used to compile the information on its website.

To access the data, you simply search for the college, click on the Admissions tab, and scroll down to the Selection of Students heading. Then you can see the importance a college places on a student’s level of interest. Harvard, for example, lists this as “not considered.” In comparison, the United States Naval Academy, lists it as “very important.”

Social media makes it easier than ever to connect with colleges and admissions representatives because you don’t have to be on campus to make a connection.