Most students have their hands full with attending class, completing homework, writing essays, and studying for tests. Some also have to contend with part-time jobs to support themselves, at least in part, during their time on campus, or they want to take on internships as a way to gain some experience and network with those in their industry of choice. And with any free time that’s left over, many want to pursue their social lives or get a few hours of much-needed rest.

But there is one other activity that students should consider adding to their roster if they want to do all they can during their time in college to prepare for a career–that task is writing a blog. As a parent you may wonder why you should encourage your students to tackle this seemingly non-essential undertaking, but there are a few reasons why spending a little time blogging in college is a great move for the future.

An online presence

Consider that in this day and age, hiring agents don’t stop at performing an interview and checking listed references before offering a job to an applicant (i.e. your student). Nearly everyone now goes online to see what they can find out about prospective candidates. This means they will review any public profiles on social networking sites like Facebook, Google+, and so on, not to mention running a Google search. What they’re looking for is an indication as to whether or not your student (or more likely, your recent grad) will make a good employee. For this reason you should warn your kids about the dangers of having public profiles (unless they are professional in nature). But you might also push them to create a blog related to the industry they’re interested in joining.

A virtual resume

A blog can become a virtual resume, one that demonstrates a student’s knowledge of and passion for the career they’re interested in. With careful planning it can serve to portray a student as an expert, exhibiting what they have learned and how they have applied that knowledge, showing their intuition and ability. It allows them to express insights and opinions in a constructive manner. And if they’re penning blog posts with the thought in the back of their mind that entries may one day be seen by prospective employers, they’re bound to put in their best effort and create something that showcases their writing skills, reason, and creativity. Of course, blogging can also help students to increase their knowledge base and solidify their own positions, both learning and teaching as they go. And it can show their skill with layout and design, as well as their ability to engage in optimization if they decide to use SEO for ranking purposes.

Beneficial for networking

However, a blog can also serve other useful purposes. It can help students to become part of an online community, and it doing so, to network with industry peers. This can offer not only the ability to seek advice in order to improve an online operation, but potentially the opportunity for collaborations and even employment down the line.

The average student is unlikely to hire a professional firm like FireBubble.co.uk to help them brand their blog and gain popularity, but any college kid can benefit from creating a basic blog and using it to demonstrate their talents. This is just one great way to prove to prospective employers that they have more to offer than other applicants.