Tag Archives: college planning

college housing, college planning, dorm life, Guest Posts

Ship2School makes move in day bearable

I’m always looking for services that parents and students will find helpful throughout the college admissions process. When my daughter moved from south Texas to Boston for college, it was a nightmare as you can imagine. I wish I had known about these type of services. It would have made our move half way across the country bearable!

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Arriving at college on move-in day is an experience that is filled with strong emotions. Incoming freshman and their families want the college experience to be great, and can also appreciate that it is going to be the start to a new phase of their life – one full of challenges, discoveries, and wonderful achievements. At Ship2School, we want to get everyone off to a great start to this new path in life by making the actual process of moving in as easy and hassle-free as possible. We do this by simplifying the way your college-bound freshman gets their stuff from their room at home to their room at school. With our service, you will receive a box-kit that come in packs of 6 or 12 sturdy boxes, packing tape, and box labels to print out. How much you want to bring is entirely up to you! After all the boxes are packed, we will come by and pick them up and then have them sent straight to the dorm – from nearly anywhere to just about everywhere!

We start the process of simplifying your lives before the acceptance letters even start rolling in. As soon as you and your child start to discuss college preparation, we are ready to help you take one huge thing off your mind – getting all of your college-bound freshman’s things to their school, even before you know where they’re headed to in fall! You can go to the Ship2School website, fill out an order, and then let us know when the final decision has been made!

After the order has been placed, the college or university has been decided upon, and you’ve received your box-kit from us, you can tackle what’s next for you and your college-bound young adult – packing! The best advice we have for the sometimes overwhelming process of college packing is to make lists for 1) essentials, 2) maybes, 3) don’t needs, and 4) we’ll get laters. On our blog, we’ve written a lot about the process of packing for college, and you and your daughter or son can also do some searching and asking around for extra tips. For more information on packing, including our suggestions check here!

Once packing is finished and you’ve arranged for pick up and drop off with Ship2School, the real payoff comes on move-in day. There’s no loading the car or sitting in a cramped car for sometimes many hours while you try not to think about much stuff there is! You can enjoy all the free time and space you would otherwise be missing and have a more pleasant ride to campus. Once you’ve arrived, there’s no unloading of the car, so you and your family can just stroll into your freshman’s dorm relaxed and comfortable knowing that they will have more time to get themselves settled into their new situation.

Our Ship2School service delivers right to their dorm building and is very affordable, with highly competitive rates by locale and destination. For an extra $199 you can even upgrade and get the white-glove treatment and we’ll put their stuff right in their dorm room! Right now you can get $25 off any order. As well, we’re having a contest where one lucky student can ride like rockstar and show up move-in day with their friends in a limo!

Our best wishes to all those heading off to college and their families!

Check out us on Ship2School.com, follow us on Twitter, and Like us on Facebook!

college costs, college planning, financial aid

Is it possible? Can it be done? Is it affordable?

My good friend Jeff Sheely over at the College Money Insider created this amazing Infographic about the college admissions process and what it takes to accomplish your goal of attending college.

If you’re a parent of a college-bound teen you may be asking yourself the same question, especially as it relates to paying for the education. You might want to jump over to my blog at CollegeParenting.com (The #1 Question Parents Ask Me) to check out my suggestions and then take a look at Jeff’s infographic to help you visualize the process.

View Original Size

Copyright © 2011 Student Loan Marketplace
 

college costs, college planning, Uncategorized

Charged and Ready–Sony Delivers!

4 Comments

I can’t tell you the number of times my laptop battery has run down while I was at a coffee shop, on an airplane, or in the hospital waiting room. My old IBM Thinkpad’s battery holds a charge for about 4 hours and then it’s time to plug it in. My son’s Mac lasts about 6-7 hours, depending on the usage. That’s why when Sony introduced me to their 15 hour battery life laptop, I jumped at the chance to check it out.

Let’s be realistic—college students need a laptop that stays charged and ready. They are on the go between classes, study groups, the library, coffee shops, and their dorm rooms. They travel back and forth between home and college, and even study abroad all around the world. Air travel, train travel and long car trips lend themselves to utilizing the laptop for all sorts of tasks: gaming, reading, studying (I had to add that as wishful thinking) and Skyping with friends and family. Rarely is there a convenient plug available if your battery needs a charge (especially on an airplane or other public place).

Does Sony’s S series laptop with extended battery address this problem and answer the call for college students everywhere? Decide for yourself by reading my “a day unplugged” journal.

7:45AM-Starbucks—unplugged with added battery pack (100% available on both batteries)

This is one of my favorite morning destinations and it’s always crowded. I didn’t have to look for a seat near outlets–great freedom. I booted up the laptop and checked email, communicated on Twitter, updated my Facebook Fan page and downloaded several articles for blog posts. The Wifi worked seamlessly on the ATT network. There is a button on the laptop keyboard that allows you to switch from “speed” to “stamina” to conserve battery life. Since I wasn’t using any graphics programs or other programs that required quick response, I switched it to “stamina” to conserve the battery life. I noticed the laptop turned off the DVD-CD-BR player to conserve energy as well.

Worked two hours and still have 88% battery remaining (11 hours 42 minutes)

At this point, I turned the Wifi off by using a convenient “wireless on/off” button on the front of the laptop. I spent two more hours working on blog posts and articles completely unplugged.

1:00PM-Barnes and Noble (after a short lunch break and powering down)

I have never understood it, but our local store only has ONE plug located in the coffee area. But with this laptop, there is no need to fight for the one plug because I still have 9 plus hours left on my battery. After booting up (which occurs rather quickly with Windows 7), I turned on Wifi and checked my email and social media.  I also plugged in my headphones and decided to live stream news on the Casey Anthony drama (yes, I’m obsessed!). I posted a blog and read some blogs related to college admissions. Then I turned off the Wifi again to work on another article and conserve the battery.

Still have 71% of my battery life remaining (7 hours and 25 minutes). I love the flexibility and the fact that this gives me an entire day to work on the go and without need for carrying around burdensome power chords to recharge.

4PM and I still have 49% of my battery remaining (5 hours 33 minutes)

I just witnessed an altercation over the one and only plug in the store. Another reason this laptop gets an A+ rating from me for battery life!  I would have had to stop hours ago to find a plug or leave the store altogether. I’ve been switching my Wifi on and off manually, conserving the battery. I posted another blog, responded to several emails, and wrote two more articles. It’s been a productive day and it’s not over yet!

During dinner, I left the laptop on and carried it into the kitchen for some Manilow tunes (showing my age here) from his new album 15 Minutes in my iTunes library.

8PM-Twitter Chat with 37% of battery remaining (4 hours 12 minutes)

I attended two Twitter Chats simultaneously (#theonlinemom and #campuschat) opening two windows to watch and participate.

Afterwards, I turned off the Wifi and worked on my book for 2 hours while listening to music with the headphones plugged in to the laptop.

10 PM Time to call it a day with 17% battery remaining (2 hours 4 minutes)

I decided to end the day with a late night movie and my favorite actress Meryl Streep (Julie and Julia), popped into the DVD/CD/BR player on the laptop.

After the movie was over, there was 3% battery remaining. I managed to go the entire day without plugging this little jewel in to recharge, leaving it on all day. It powers down when not in use, conserving the battery life.

Is this a good investment for your high school or college student? Speaking from experience I would say unapologetically–YES!

If you think this might be the best laptop to help your student succeed in college, please visit Sony’s online store to check out all your options and be sure to take advantage of their FREE student battery offer. 

If you would like to win one of these laptops for FREE, Microsoft is currently running a laptop give-a-way sweepstakes. The lucky winner gets a shiny new Sony S – Series laptop (including the 15 hour sheet battery option). It’s easy to enter and worth your time to CHECK IT OUT!

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Check back later this week as I outline “my personal favorites” related to this laptop and how it could benefit your soon-to-be or current college student.

This post is part of program called “Charged and Ready” by Sony Electronics and Microsoft, where a group of college bloggers have been given a Sony VAIO-S series laptop to test and review.

college planning, parenting

And the un-college revolution begins

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This weekend on Twitter I caught the tail end of a conversation related to a post that appeared on UnCollege.org. UnCollege.org says they are “a social movement empowering you to create tomorrow–with or without letters after you name.” They also state that their movement is found on three principles:

  1. Introspection is essential. It is vitally important that you know yourself before you pursue higher education.
  2. Passionate action outweighs school. Real-world success proves more than homework.
  3. Self-motivation is requisite for success. Taking initiative is more valuable than completing assignments.

I have anticipated this movement would start for a long time. I saw it coming based on high tuition costs and high student loan debt, the lack of actual learning that is going on in college and being taught by TA’s or tenured professors with antiquated teaching techniques, and the recent stories in the news about taking the non-college path to entrepreneurship. I’m sure that educators will scoff at this movement, college students will respond in defense, and parents will want to steer their kids away from the website.

We can throw tomatoes at this movement, deny its premise and take a firm stand against it, or we can ask these pertinent questions:

  1. Why is this movement happening?
  2. Is there something we can learn from their theory of self-directed education?
  3. As parents, how can we use this to start a conversation with our kids about higher education?
  4. Does higher education need to take at look at what is wrong and work to improve or fix it?

In my opinion, these questions need to be discussed and answered, if not for the rising tuition costs alone and the perceived value of a college education.

Take some time and read the blog post mentioned above and see the two different viewpoints: one from a Boston University college student and the other from the leader of the UnCollege movement. Both sides make valid points, depending on your point of view.

Here’s another article about the founder of UnCollege.org:

California teen entrepreneur asks: College? Who needs it?

Does this movement strike fear in your heart as a parent? Do you agree or disagree with their premise?

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Another article that might interest parents:

College vs. Real Life: Pros and Cons

 

college planning, organization, parenting

The importance of organization in the college process

I am the proud mother of three college graduates (Columbia University, Syracuse University, and Mass College of Art), so I know firsthand how difficult it is to keep on top of college tours, applications, test scores, financial aid, and scholarship information.

“Do you know where my ….is?” How many times has a parent heard that question? It’s one thing to lose a favorite toy or a shirt, but if you are misplacing college applications or missing deadlines because you misplaced a document, then it’s time to think about getting organized!

Good organizational skills are important in school and at home. If you are organized, you save time not looking for stuff! You save money by not paying for stuff you already have. And, you get important stuff done on time!

You have a better chance of getting into your preferred college if you are organized. The college application process involves much organizing for planning, testing, traveling, completing applications and deadlines for scholarships and essays. Getting advice from professionals who know the college process ins and outs and having all that information organized is imperative to reduce the stress that comes with the college search process and increase the chance of getting into your preferred school.

So, how do you organize for the college search? Start early! It’s a good idea to start keeping records in 9th grade, so everything will be in one place and easy to find when it’s time to begin the application process. Set up a record retention system for both student and parent. It should be easy to use, centrally located for convenience, and organized so that you can easily find the information you need. A good filing system will have clear labels and plenty of space to handle all the information you collect. Establish a calendar management system/ to do/check list that you refer to monthly to keep on top of timelines for such things as college fairs and visits, testing and appointments with your college advisor.

Setting up and using organization systems will give you a valuable advantage in school and in life! That’s why I believe in organization and its benefits and that is why I have become a supporter of the College Caboodle – an organizational tool for parents and college-bound high school students. The system includes:

 

  • A calendar of to-do’s for 9th-12th grade
  • An instructional DVD
  • A simple filing system with pre-labeled folders
  • A list of the must-know website resources
  • Easy to use forms and checklists
  • Important financial aid and scholarship contacts

Let this college prep tool turn the whirlwind college application process into an exciting look into your child’s future, instead of a tornado of paper and clutter in your office

Good luck with your college search!

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Today’s guest post was contributed by Isabell Wells, a professional organizer and founder of “All in Order”. You can contact her via email at:  allnorder2@rcn.com or by visiting her website at : www.orderbywells.com.

college planning, Guest Posts, parenting, Uncategorized

How to encourage your high school student to consider an internship

From an early age, my parents always encouraged me to think about the parallels between student life and working full-time. “Just like it’s our job to get up and go to work every day, it’s your job to get up and go to school every day,” I vividly remember my mom telling me as a kindergartner. “And doing your homework when you get home at night is part of that job, too,” she added.

Looking back, it seems like a few trivial statements made by a mother to persuade her daughter to get out of bed for school in the morning. But it wasn’t insignificant. It helped my young, impressionable mind to recognize the importance in being a good student. I wanted to be a good student because it was my job to do so, according to my mother. Indeed, it was forward-thinking at its finest.

With that fundamental seed planted (you must get up every day and perform your job, whatever it is), when a child develops natural interests and skillsets, it’s time to hone in on the “whatever it is”. As teens reach the pivotal point in their lives of determining the career field in which they want to obtain further education and training, parents can have the same effect on their children as my mom did when she made that simple statement to her six-year-old. Little did she know her praise and support of my early passions would ultimately lead to my pursuit of a degree in disaster recovery.

Encourage your college-bound teen to investigate careers

Encouraging teenagers to investigate careers, if done properly, can set them up for success long before recruiters start showing up at their high school. No child ever really wants to grow up, so mandating they start thinking about declaring a profession will likely not yield a positive response. Rather than telling them to start thinking about college or figuring out what they want to do for a living, ask questions relating to a career that will provoke their curiosity and motivate them do initiate their own research.

For example, let’s say your teenage son has great language skills, is on the school newspaper editorial team, enjoys playing baseball, loves punk rock music, and appears to be dependent on his Twitter account. You could ask him if he plans to be on the newspaper staff next year. If he does, then he must enjoy writing. As a parent, you are surely in tune with what he’s writing about. So, if the newspaper has him writing about the school play, encourage him to seek permission to write about sports or music (two of his interests) instead. If the paper won’t allow him to change topics, mention a music or sports blog you stumbled across that you noticed was taking guest posts. Whether it’s with the school newspaper or on a blog, you’ve now guided him towards creative writing about subjects he enjoys.

Encourage them to take the next step

If it goes well and he likes it, as you praise him for the great work he’s been doing, casually mention what bigger and better things it could lead to- a music correspondent for an alternative arts publication, a field reporter for a local radio station, or video blogging for a local news station. Be persistent, but not annoyingly persistent, that these are real possibilities. Point out that those types of organizations need interns and that, if it’s something he could see himself doing for a career, that he could test the waters with an internship.

The point is that gentle nudging that provokes curiosity will, in the end, be much more effective than forcing internships if the student discovers on his own that his passion can become his career. Take an active interest in his activities and hobbies and encourage further development of those that could lead to internships and occupations. Drop hints and make suggestions. And most importantly- be supportive of their final decisions!

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This was a guest post contributed by Danielle Luna, a resident of Indianapolis, who blogs for Professional Intern (http://www.professionalintern.com), a website devoted to reading, literature, writing, and education.

college guidance, college planning, Uncategorized

Narrowing down the final college choice

May 1st is quickly approaching and high school seniors are faced with the looming decision–which college will I attend? Following is a guest post from freelance writer Mariana Ashley about using specific factors to make that final decision.

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Hopefully all of your hard work paid off and you were fortunate enough to be accepted into every college that you applied for. While this act alone is cause for celebration, this is where the hard part comes in: you can only commit to one university.  But narrowing your choice to the final one can be both difficult and stressful, especially because you want a school that will be able to meet both your educational, financial and social needs/wants in the best way possible. To help you make one of the hardest decisions you will have to make in your early life-time, consider these factors listed below.

College Tour

One of the easiest ways to select a school is to physically go to the campus and look around. Granted not all students have the time or the means to visit each school, especially those that are located on other sides of the country, but physically looking at a school is much better than viewing it through a pamphlet. If you can’t make the physical trip, utilize sites that offer college visit videos and connect with students on those sites.

Location and Size

You also need to factor in the location of the school. Do you want to be a short 2-to 3-hour drive so that you can come home a few weekends, or do you want to attend a school that is in another state so that you can live in a new surrounding? Also, do you want to attend a school that is located in the city or a small rural college town?  Do you want to attend a big school or a small intimate school?

Programs

By far one of the most important factors that should influence your decision is looking into the programs offered at the school.  Is the school known for offering an exceptional program in the field you are pursuing? Are there any notable graduates? What about the professors? What are their exact credentials? Even if you are unaware of what you would like to major in knowing that the school has a lot of options and great professors is beneficial.

You may also want to consider graduation and retention rates, as well as whether internship programs and career services are offered.

Social

While social interaction shouldn’t play the biggest role when selecting a school, it still matters. With that said, do a little research and see what sort of extracurricular activities and clubs are offered at each university. For instance, if you already know that you want to join a particular fraternity or sorority, does a chapter exist on that particular campus? Or, if you know that you want to attend medical school later on, are there tons of great health related organizations that will help you get in? Some also consider sporting teams because they want to attend a school that is filled with champions—but please don’t let this sway your decision too much.

You might also want to look into the demographics of the school. Do you want to attend a school that offers a lot of diversity or would you rather go to a school that has one group of people? Do you want to go to a school that has a reputation of being liberal or conservative? Demographics can play a huge role in regards to making friends. But whatever you do, don’t make a decision based on the fact that all of your high school buddies are going to a particular school. You need to attend the school that is best suited for you.  Be assured that if you are separated from your high school friends, you will be able to keep in contact with them while making other new, last-long friendships in college.

Costs

By now you should at least have your top two choices. This is where financial costs will help you select your top choice. So, which school can you actually afford to attend without going into years worth of financial debt and which school has offered you a more appealing financial aid award package (if you qualify)? Make sure to investigate additional charges and fees and whether commuting will burn a whole in your pocket. Also find estimates for housing options and see which school would be more cost-effective.

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This guest post was written by Mariana Ashley, a freelance writer, who particularly enjoys writing about online colleges. She loves receiving reader feedback, which can be directed to mariana.ashley031@gmail.com

college guidance, college planning, Guest Posts

5 Tips for choosing college courses

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It’s always great to hear college students regarding advice about the college process. Today’s guest post is from Katheryn Rivas, who is an English major at The University of Texas.

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One of the first decisions that your college-bound child will be faced with upon matriculation is creating a class schedule. In my own experience, the process becomes less complicated as semesters progress, but this, I think, is largely because of trial-and-error, learning from mistakes that I made in previous academic years. Here are a few tips that I would give to first year students who are selecting classes for the first time.

1. Understand that a huge percentage of undergraduates change their majors at some point, so make your class selection diverse.

Many bright-eyed entering freshmen think that they know precisely what they want to major in and what their career trajectory will be like from the first day of class onwards. However, reality works a little differently than do our plans for the future. If you are pretty sure what you want to major in before you enter college, that’s great! However, leave open the possibility of changing your major by not taking too many classes in your prospective discipline when you first start out. Of course, do take some, but keep things balanced and diverse to get a taste for what different fields of study are like.

2.  Figure out what your peak periods of productivity are when choosing class times.

Dates and times should also play an important part in your course scheduling. Are you the type who would rather have a ton of classes on two or three days and have absolutely no classes on some days? Or would you rather have a reasonable amount of classes spread out throughout the week? Personally, I preferred exhausting myself on Tuesdays and Thursdays so that I could have leisurely class days on Monday, Wednesday, and Friday. This schedule enabled me to wake up late and hit the books hard preparing for tests on the days that weren’t so packed. However, this setup doesn’t work for everyone, so figure out how you study and work to determine your schedule.

3.  Place a heavier emphasis on general degree requirements your first year.

Many first-year students will make the mistake of taking only those classes which interest them. They figure that they can complete general requirements later in the college career. But what will end up happening is you may put off these requirements for so long that you will suddenly realize, sometimes as late as senior year, that you have a bunch of general courses left to graduate. Don’t end up in this position (like I did) in which you run the risk of taking an extra semester to graduate just because you put of something silly like a phys ed course.

4. Do your course research online to gauge what professors are like in class.

One of the most important factors in doing well in any given class is having a professor that is engaging and accessible. One of the best ways to get classes with the best professors is to visit sites like RateYourProfessor.Com to see which instructors are the best teachers. Reviews will also help you steer clear of professors who are too immersed in their research to care about their class. At the same time however, do take some student reviews with a grain of salt. Some students are simply incensed that they got poor grades, and may take it out on the professor. I’d say believe the reviews that are consistently complaining about the same thing. Don’t base your conclusions on just one or two comments.

5. Take advantage of the “course shopping” period.

Although many universities are different, most institutions encourage “course shopping” during the first two weeks of classes. That is to say, students are free to attend several classes that they aren’t officially signed up for, or drop classes they don’t particularly like, to sign up for others. If your institution does have this flexibility, be sure to take advantage of it. Don’t get stuck in a class that you already know from the beginning you are going to hate.

These are just a few things to keep in mind when creating your course schedule. Be sure to talk to other students who have taken classes you are interested in, and also consult with academic advisors so that you are on track to graduate within a certain period of time. Above all, enjoy the flexibility in the decision-making process of picking your own classes for the first time!

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This guest contribution was submitted by Katheryn Rivas who particularly enjoys writing about online universities.  Questions and comments can be sent to: katherynrivas87@gmail.com.

college guidance, college planning

New Blog for pre-college students

PRINCETON REVIEW LAUNCHES NEW BLOG FOR PRE-COLLEGE STUDENTS:

“IN – YOUR GUIDE TO COLLEGE ADMISSIONS”

NEW YORK – March 9, 2011 – The Princeton Review, which has been helping high school students take admission tests for, apply to and get in to colleges for nearly 30 years, has created an informative new resource for today’s college-bound teens:  a lively, content-rich blog titled “IN—Your Guide to College Admissions.”

Accessible at http://in.princetonreview.com/, the “IN” blog is updated multiple times daily and reports on dozens of issues central to a high school student’s college research, application and admission experiences.    From insider feedback on SAT/ACT tests to tips for getting the best financial aid to up-to-the-minute news in higher education, the posts served up on “IN” are designed to keep high school students continually informed about the admission process and the college scene.   Above all, “IN” aims to help teens be savvy college shoppers and successful applicants.   College counselors, advisors and parents of applicants will also find the posts on “IN” useful.

Primarily focused on current news and practical advice, “IN” also serves as a “look it up” resource.  Posts are archived two ways: by month and in categories.  Among them: Careers, College Info, College Life, Cost of College, Financial Aid, and Starting College in High School.   Posts with basic information useful year-long (e.g. “Getting In: Your Junior Year Plan”) are tagged as “resources” and featured in links in a sidebar.

At “IN” readers can find:

  • Test-prep tips and strategies used in Princeton Review courses
  • Updates and analyses of recent SAT and ACT exams
  • Exclusive interviews with college experts: admission officers, counselors and financial aid advisors
  • Suggestions of “best-fit” colleges for various interests/majors
  • College application reminders: admission timelines and deadline reminders
  • Links to news articles about college and admission issues as they happen
  • Feedback from teens about their application experiences
  • “College of the Week” profiles
  • Application stress-reducers: fun facts, humor and college trivia

Users can subscribe to the “IN” via an RSS feed and catch “IN” post headlines via The Princeton Review’s Facebook account (http://www.facebook.com/ThePrincetonReview?v=app_10467688569) and Twitter account (http://twitter.com/theprincetonrev).  Users can email their comments, ideas, suggestions or feedback to INblog@review.com.

Said Andrew Brody, Princeton Review’s Vice President, Content Development, “For years, students have looked to The Princeton Review to be their trusted guide when it comes to higher education.  With our “IN” blog we’re able to share our expertise in admissions and test prep and our college knowledge in a format that offers dynamic flexibility and interactivity.”

Brody noted that the Princeton Review “IN” writers and editors draw on a constantly growing library of information and input the Company gathers each day. The Princeton Review annually collects data on more than 1,500 colleges for its guidebook and website profiles and continually gets feedback from teens taking its classroom and online courses.”

Said Michael Palumbo, “IN”‘s lead editor, “Beyond our rich supplies of college-related data, we have the unique opportunity to draw on fascinating findings from our on-going surveys of college applicants, parents of applicants, college students and college administrators.  There is no end to the repository of topical and timely information we plan to share with our readers on ‘IN.'”

college planning, social networks

How to BRAND yourself


It’s never too early to start the “branding” process. Lauren Joffe of The Real College Guide lays out a clear strategy to get the ball rolling. Parents should pass this along to their college-bound teens.

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Just because your GPA has made Dean’s List every semester and your work experience is better than most does not mean you have a slam-dunk when it comes to landing a job or an internship in today’s hypercompetitive market. According to the National Association for Colleges and Employers (NACE), all students need to create their own personal “brand.” This is what sets you apart from your equally qualified peers.

Get the Ball Rolling
So what is a personal brand, anyway? “Personal brand is about the unique strengths and attributes each person has. It’s what makes a person stand out and how people think of him or her,” says Paula Loop, U.S. and global talent leader at professional services firm PricewaterhouseCoopers (PwC). “Think about how you want to be known, then you can focus on building skills and doing things that will enhance that image. Students who are able to communicate a strong personal brand — the unique strengths they can bring to an organization — are more attractive to employers.”

Start by introducing potential employers to your unique strengths using your resume and cover letter. Remember, these documents will serve as a company’s first impression of you, so it’s critical that you perfect them. Your resume and cover letter will be the first defining aspects of your brand, so make this introduction count by positioning yourself properly, beginning with presentation. Finance majors will have resumes that look much different — in design elements such as font and layout — from those of graphic designers. This also holds true for what your resume says: Certain industries place a heavy emphasis on internships, while others value research or volunteer experience.

Perfecting Your “Elevator Pitch”
Loop affirms the importance of your “elevator pitch,” essentially a 30-second description of who you are, your background and career aspirations. Imagine being in an elevator with a potential employer and he or she asks you to describe yourself and your personal goals. Would you be able to give an articulate, clear response?

Says Loop: “This should consist of no more than five sentences. The first two highlight one’s background. The third displays interests and recent accomplishments. The concluding sentence should address what an individual is seeking in a job and career. The most effective elevator pitches are short and memorable.”

To help guide your pitch, keep in mind these fundamental questions:

  • Who are you?
  • What are your accomplishments?
  • Where are you going, and what are your ultimate goals?

When fine-tuning your pitch, also keep in mind the following points that will help create an outline:

  • How have your past experiences with internships, volunteer work, etc., prepared you to meet your goal?
  • What are your strongest skills?
  • How do you stand apart from other entry-level applicants? What makes you unique and memorable?

Once you’ve drafted something impressive, practice it! Nothing is worse than stumbling through your elevator pitch with a bunch of “um’s” and “you know’s” popping up in every other sentence. Rehearse in front of your mirror, your parents or anyone who can give you constructive feedback regarding body language, tone and fluidity. Be friendly, make eye contact, and give your interviewer a strong, confident handshake.

Brand Yourself — Online!
Despite the ever-expanding social networking sphere, it’s surprising how many students do not properly brand themselves online. Chances are your potential employers are Googling you, which means you need to take advantage of the online world of networking.

“Ignoring or failing to create a business-appropriate image on social media sites like LinkedIn and Facebook can create issues,” says Loop. “Establishing and maintaining a professional social network profile is vital because potential employers are also online. A LinkedIn profile that displays your accomplishments, experience and goals can highlight your personal brand and enhance your job search.

Here are a few pointers outlined by PwC when it comes to branding yourself on the Internet:

  • Use social media, but use it correctly. Actively participate on Facebook, Twitter and LinkedIn, but ask yourself if your profiles are appropriate to be viewed by an employer. According to a CareerBuilder.com survey, almost 45 percent of employers will look at your social media profiles to get better insight. Post all your contact information and join alumni groups to increase your chances of connecting with a potential employer.
  • Be conscious of every email you send. Whether using your smartphone or typing on your computer, always use proper grammar, spelling, punctuation and etiquette whenever writing an email. During networking and job hunting, you will primarily communicate with people via email, which means sloppy emails equal a sloppy image. Don’t discredit yourself by forgetting to give an editorial eye to every email sent.
  • Add links to your online signature. When sending emails or creating your social media profiles, include a couple of links to websites you enjoy, published work you’ve written, and your LinkedIn or Twitter accounts. Give employers an easy outlet to further understand who you are and where your interests lie.

B-E Aggressive
While formulating your brand is the first step, it’s important to constantly stay in touch with contacts, actively research your industry and develop a relationship with your university’s career services center.

Loop encourages students to do one thing each week that will help advance their career. This ranges from sending “hello” emails to contacts within your networking sphere to reading informative blogs related to your particular field. And since up to 80 percent of jobs are found through networking, it’s important to keep your networking sphere intact and growing.

One of your best resources as a college student is your university’s career services center, which can provide you with exclusive job offerings, resume critiques and mock interviews. Take advantage of these opportunities while you can to fully maximize your hiring eligibility.

“There are many important facets to personal branding, but networking is critical,” says Loop. “Start with friends, family and alumni from your school. Those are the people who know you best and will want to help.”

And for those interested in seeking further assistance in crafting your personal brand, PwC is launching Personal Brand Week 2.0 in February, so check out PwC.com for more information, helpful worksheets and career tips.