Just like any other large consumer purchase, college tuition prices are negotiable. The sticker price you see is very rarely the price you pay. Data collected by the National Association of College and University Business Officers (NACUBO) revealed that colleges discounted tuition for the 2018–19 school year by over 50 percent.This year, because of the pandemic, you can anticipate that many (but not all) colleges will be even more flexible in order to lure students due to low application numbers based on the fact that families are struggling financially.

When you appeal your financial aid award, you are simply asking for more money. Don’t be afraid to do this; the college will not be offended or react by rescinding their offer of admission. They may say no, but it does not hurt to ask. You have nothing to lose and everything to gain by appealing your award.