This article was originally written for University Parent as a part of their parent program.

Everyone likes a good bargain.

We rush out on Black Friday to get the best deals for Christmas — we stand in line in the freezing cold to save money! But do parents put as much effort and attention into finding a college bargain? Student debt statistics would say they don’t. Would you want your student graduating from college saddled with that debt? I imagine not!

College bargains do exist and if you have a student who intends to start college in the fall, it’s your job as a parent to point him in their direction. College is a huge consumer purchase which you can and should approach much as you would the purchase of a home or car. Do your research, compare the prices, and help your student choose a school that gives you the best bang for your buck.

One of my favorite movies is Mr. Blandings Builds His Dream House. In it, Mr. Blandings tells his lawyer that “some purchases you make with your heart and not your head.” As I said, I love the movie, but this is bad advice. When it comes to your college “purchase,” use your head first and then listen to your heart.

I understand that it can be challenging to get students to look at the college choice from this point of view. When my daughter was applying, all her choices were east coast private schools with huge price tags. As a parent, I wanted her to have her dream but, also as her parent, I wanted her to graduate without being burdened with debt. Her heart told her to go to the college that offered the least amount of merit aid. Her head, after a long “money talk” and re-evaluation of her second choice, led her to a school that allowed her to graduate with a small amount of student loan debt. She’s grateful every day that I guided her in that direction.