These days the recruitment process has moved online, which includes a shift to social media. Not only do employers browse social profiles when deciding who to interview, they’ll also use social channels to advertise opportunities. This media can help you or it can hinder you when trying to land that dream job, whether it’s for a learning mentor or a care worker, marketing professional or a skill tradesperson. Here’s how:

Private versus Public

There’s a strong chance employers will try to learn more about you via your social media profiles. For this reason, your public profile should convey the right impression. If anyone and everyone can view your Facebook or Twitter profile pictures, make sure they’re professional. Pictures that reveal aspects of your private life show you drinking excessive amounts of alcohol or generally just clowning around are best reserved for friends only. This also applies to the information you choose to publicly display on your social profiles. Do you want potential employers to be able to see your relationship status, the bands you like or even your birthday? If there’s any information you don’t feel entirely comfortable with employers seeing, switch your settings to private.

An opportunity to network

Many companies use social media to head hunt as well as recruit. Setting up a professional profile can get you noticed. At the same time, you don’t have to wait for employers to approach you. LinkedIn is an excellent networking tool and there’s no harm in trying to connect with companies or organisations you might like to work for in the future.

Creating the right impression

There are, of course, social profiles you might want potential employers to see. If you have a LinkedIn profile, you’re likely to use it to network and hunt for jobs. This makes it essential for your profile to create the right impression. Choose a professional-looking photo. If in doubt, ask a (trusted) friend or family member which photo to use. You should also update your profile regularly, ensuring it showcases your talents and experience. List all of your skills and try to get LinkedIn references from past employers. Your social profile could be your first impression—and you won’t get the chance to make another one.

Employers advertise through social media

Advertising positions online is commonplace nowadays. As well as updating their website with job details, many employers add vacancies to their social media feeds. If you want to be amongst the first to know when new jobs come up, connect with employers you might like to work for via their primary social channels. LinkedIn is particularly useful because you can receive email updates of jobs in your sector. Some sites are even area-specific, such as S1Jobs, and following their social feeds you can plan your next career move within a particular part of the country. Perhaps you’d like to work with children and young people by becoming a learning mentor. You could use social media to showcase your experience to potential employers and hunt for jobs.

Whatever career path you want to follow, social media can help you land that dream job if you use it wisely. Make sure all the public information you display gives the best impression.