Whether you are in the middle of your education or you are planning what to study when the time comes, a marketing degree will give you a solid background for many different careers. The knowledge and skills that you learn when you study marketing can be applied to careers in business, advertising, sales, economics, social sciences and many other areas. You will find the study of marketing includes ideas and practical applications from several different disciplines. You will graduate well-rounded and prepared for success. If you are trying to decide between a marketing degree and something else, consider what you will gain from the marketing path.
Audience
One of the most important aspects of marketing is understanding your audience. You will not be able to successfully market anything without knowing everything you need to know about the potential customers and clients you will try to reach. Whether you are marketing a product or a service, you need to know who your buyers are. An education in marketing will help you figure this out. You will learn how to analyze demographics, read statistics and anticipate exactly who will pay attention to your marketing outreach efforts. If you go into another field such as business or politics, the skills you obtain in learning to understand your audience will also be useful.